Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term. Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. Google Search Console has an indexing option in its navigation menu.
What is an SEO content strategy?
Your website will display properly on desktops, mobile devices, and tablets. With Google PageSpeed Insights, you can check your page speed and see where you can optimize your site to improve its speed. Afterward, we’ll show you our SEO audit report, so you can see areas of potential improvement in detail. Naturally, the size of your website is going to affect the cost of your SEO SEO Anomaly audit. Typically, this would primarily include the core pages of your site rather than every single blog post.
It also detects problems behind the scenes, like inefficient caching that negatively affects page load times or missing canonical tags that impact your SEO. Our search engine optimization services are comprehensive, looking at all aspects of your webpages such as keyword usage, loading times and friendliness on mobile devices. Additionally our team will analyze coding errors, crawlability and accessibility along with analytics reporting to ensure you have the most up-to-date website possible. An SEO content strategy is a carefully crafted plan to create, optimize, and distribute high-quality content. This strategy encompasses various types of content, including written articles, images, and videos, all tailored to topics your target audience is actively searching for.
- If you have a lot of slow pages—as the website in the screenshot above does—then it’s worth reviewing the most important pages first.
- Since Google best understands digestible content format, the presence of structured data is your chance to get into rich snippets.
- And Google will announce these major updates on their Search Central Blog.
- If you’re looking for fast turnaround times for an SEO audit, partner with a large agency.
- If first link priority applies, any featured image that’s missing alt text is creating a “first link” with ZERO anchor text.
- Google likes to keep certain information about its search engine algorithm under wraps, but it’s generous with information about how your website is working overall.
Choose From Four Report Starting Points
Over time, these efforts resulted in improved keyword visibility and organic traffic recovery. It was a clear example of how addressing content credibility can turn a content devaluation into an opportunity for growth. Meanwhile, shift your focus to creating value—whether that’s through blogs, tools, or interactive content. Consistency in quality over time is your best ally for regaining rankings and trust.
Optimize user engagement metrics
With a stronger site, as well as SEO strategy, you can start ranking for highly competitive keywords in your industry. If your website’s slow, it’ll struggle to rank on page one of search results. It’ll also have a difficult time keeping users on your site, as more than 80 percent of users expect a website to load in three seconds or less — otherwise, they leave. Appear on the first page of search results for that keyword, and you’ll start to drive valuable traffic to your website. One, you’re targeting high-value keywords relevant to your business and your audience, and two, you’re maximizing your online visibility by appearing on the first page of results. That’s why SEO audits analyze your company’s keyword strategy.